Wood of bin 1 Page Business Plan
Wood of bin has a clear business objective to produce Furniture that is restored and offer ordering services. These products and services have been developed over time with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new and returning customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Wood of bin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is to Acquire all tools and equipment needed and to continue further advertising. This is a critical issue for our selected target market of Home owners, tenants and furniture shops.
The Value Proposition
Wood of bin is uniquely positioned to deliver value to Home owners, tenants and furniture shops. “Wood of bin will Create and supply recreated/restored furniture with a vintage/shabby chic effect, produced to a high quality standard that is truly a one off unique piece.” In order to deliver on this value proposition, we Originally Hand crafted and painted timeless and delicate furniture pieces. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Furniture restoration market. We consider our key competitors to be: Similar business’s. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Similar business’s with the Ability to select individual unique pieces of furniture with a potential to be elegant and timeless.
Over the next 6 months, our focus will be to Advertise on numerous sites, create & distribute business cards and to set up a website. This task will be undertaken in the context of our broader strategy to be taking and delivering orders and setting up a regular stall or shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Start with 10 items created to a substantial competitive standard, Accepting and receiving orders/requests and to Have a shop/stall up and running effectively and profitably.
About this document
Furniture restoration Business Plan
This document was created by Nichola of Wood of bin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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