Western tour’s 1 Page Business Plan
Western tour’s has a clear business objective to develop Sight seeing services. These services have been developed over 3moths with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
Western tour’s has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to educate the world about bunyoro kitara. This is a critical issue for our selected target market of Schools and institutions.
The Value Proposition
Western tour’s is uniquely positioned to deliver value to Schools and institutions. “Western tour’s will show the beauty of bunyoro.” In order to be deliver on this value proposition, we are located at the heart of bunyoro kitara kingdom. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Sight seeing market. We consider our key competitors to be: Individual teachers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Individual teachers by Availability of specialized tour buses.
Over the next 6 months, our focus will be to Develop kibiro hot springs into a tourist destination. This task will be undertaken in the context of our broader strategy to Creating awareness on the beauty of bunyoro kitara. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create accommodation and camping facilities at kibiro Obtain 1000 local customers per month Launch kibiro as a tourist destination
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