Travis’ Painting & Detailing 1 Page Business Plan
Travis’ Painting & Detailing has a clear business objective to develop, produce, promote and distribute painting and detailing vehicle services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers, while making these customers feel as though we produce the best services. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers we have. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Travis’ Painting & Detailing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have your vehicle look it’s best so you feel your best. This is a critical issue for our selected target market of People who need vehicle services, and we hope to resolve this issue with our services.
The Value Proposition
Travis’ Painting & Detailing is uniquely positioned to deliver value to people who need vehicle services. “Travis’ Painting & Detailing provides a service that treats their customers and their customers vehicles with care and respect.” In order to deliver on this value proposition, we have always taken pride in the knowledge we have as well as convey about vehicles and their needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the painting and detailing market. We consider our key competitors to be: local body shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with your local body shops by providing unique ideas, wonderful customer service, competition prices, and our ability to customize your services so you leave happier than you came.
Over the next 6 months, our focus will be to gain and increase the number of customers we have. This task will be undertaken in the context of our broader strategy to expand to new areas of customers who need our services. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: broader ranges of customers and increased revenue which will in turn lead to added services.
About this document
Paint and detail vehicles Business Plan
This document was created by Travis of Travis’ Painting & Detailing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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