Topline 1 Page Business Plan
Topline has a clear business objective to develop, produce, promote and distribute Transportation services. These services have been developed over 2years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
Topline has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Timeouts. This is a critical issue for our selected target market of Go beyond customer expectations.
The Value Proposition
Topline is uniquely positioned to deliver value to Go beyond customer expectations. “Topline will Provide excellent service.” In order to be deliver on this value proposition, we Our services are monitored. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Transportation market. We consider our key competitors to be: City couriers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with City couriers by Personal attention .
Over the next 6 months, our focus will be to Develop customer service. This task will be undertaken in the context of our broader strategy to Strive to exceed clients expectations. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand Launch company Deliver
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