The-Otherguy 1 Page Business Plan

Online market place Business Plan

The-Otherguy 1 Page Business Plan



The-Otherguy has a clear business objective to develop and , promote its Online market place products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

The-Otherguy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as business opportunities does not exist beyond closing hours. This is a critical issue for our selected target market of Business who is looking to increase sales/profitable.

The Value Proposition

The-Otherguy is uniquely positioned to deliver value to Business who is looking to increase sales and profitable. “The-Otherguy will Provide a service that connects businesses with their existing and potential customers via online market place. ” In order to be able deliver on this value proposition, Our unique service is in a central place accessible to all who has an internet connection and the means to complete all stages to in the customer journey. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a identity one of competitor within the Online market place . We consider our key competitor to be: Yogo. Our understanding of these competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yogo by offering a better pricing scheme, a more aggressive marketing and sales approach. Furthermore, Our unique platform will be able to handle; sales and marketing plus customer care.

Key Strategies

Over the next 6 months, our focus will be to Marketing the business to acquire both clients and customers. This task will be undertaken in the context of our broader strategy to Expand into new markets. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the business, Obtain 10 suppliers, Obtain 150 customers,

About this document
Online market place Business Plan
This document was created by Donley of The-Otherguy using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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