Ropfa General Trading 1 Page Business Plan

Events and Food Business Plan

Ropfa General Trading 1 Page Business Plan



Ropfa General Trading has a clear business objective to distribute Events and Food products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Ropfa General Trading has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Availability of products and services. This is a critical issue for our selected target market of Event Planners.

The Value Proposition

Ropfa General Trading is uniquely positioned to deliver value to Event Planners. “Ropfa General Trading will Quality products and services in real-time.” In order to be deliver on this value proposition, we By providing good customer interaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Events and Food market. We consider our key competitors to be: Sarah Confectionery. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sarah Confectionery by Unique products and services offered.

Key Strategies

Over the next 6 months, our focus will be to Having new staff to help me when I am not available. This task will be undertaken in the context of our broader strategy to Develop more advance business skills. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New Development Skills Reaching New Target Market Increase Profitability

About this document
Events and Food Business Plan
This document was created by Pfarelo of Ropfa General Trading using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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