Roam 1 Page Business Plan
Roam has a clear business objective to produce desert bohemian designs products and services. These products and services have been developed over a 3 month time period with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
Roam has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem to have continual and interesting stock..to always source different furnishings, keep busy creating in quiet times for new stock. This is a critical issue for our selected target market of Women from 15 to 50.
The Value Proposition
Roam is uniquely positioned to deliver value to women from 15 to 50. Roam, if you desire to change your wardrobe, we have colours to match what you already have or to enhance your wardrobe or your furnishings..Or we can start from scratch.” In order to deliver on this value proposition we Roam is unique, as we build our customers confidence by communicating their needs and getting them to trust and like me and relate Roam with myself as the store owner.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the desert bohemian designs market. We consider our key competitors to be: The internet..but what is on the Internet is often cheap reproductions. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The internet..due to what is on the internet, is often cheap reproductions in this area, so by exceptional quality and uniqueness, we will be valued as authentic and original .
Over the next 6 months our focus will be to keep new and fresh stock always coming in and involve customers to for eg. watch me painting creations, give them advice with dressing and dressing their homes. This task will be undertaken in the context of our broader strategy to travel to Hanoi, the French Quarter of Vietnam..to keep on top of trends and tweak old ideas. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Use all contacts and social media. Friends networking and posting flyers, drinks and nibbles for opening of the new store
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