R&F CATERING & EVENTS 1 Page Business Plan

Any Event & Catering Business Plan

R&F CATERING & EVENTS 1 Page Business Plan



R&F CATERING & EVENTS has a clear business objective to develop, produce, promote and distribute Any Event & Catering services. These services have been developed over 7months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

R&F CATERING & EVENTS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the way we go about is unique and we custom design our products according to customer budget. This is a critical issue for our selected target market of YOUNG ADULTS.

The Value Proposition

R&F CATERING & EVENTS is uniquely positioned to deliver value to YOUNG ADULTS. “R&F CATERING & EVENTS will bring a new way of doing business to the everyday young adults.” In order to be deliver on this value proposition, our services are available to everyone who can afford our products and services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Events & Catering market. We consider our key competitors to be: catering businesses
Tour Operators
Travel agencies.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
Tour Operators
Travel Agencies
by us catering for the general public to experience the finer qualities in life.

Key Strategies

Over the next few weeks, our focus will be to draft a competition and raffle a few prizes to draw attention to secure funds at minimum risk.. This task will be undertaken in the context of our broader strategy to Open a coffeeshop and provide employment as well as expand our service delivery.. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: yearly competitions to get exposure community work obtain 1000+ clients yearly

About this document
Any Event & Catering Business Plan
This document was created by Fagan of R&F CATERING & EVENTS using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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