pm 1 Page Business Plan
pm has a clear business objective to develop, produce, promote and distribute construction and consultancy products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
pm has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as economic problems. This is a critical issue for our selected target market of government institutions.
The Value Proposition
pm is uniquely positioned to deliver value to government institutions. “pm will we offer excellent and unique customers service.” In order to be deliver on this value proposition, we affordability and flexibility. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the construction and consultancy market. We consider our key competitors to be: Builders hub. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Builders hub by Unique and affordable prices.
Over the next 6 months, our focus will be to Excellent customer satisfaction. This task will be undertaken in the context of our broader strategy to Expand into new markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: raise capital build human resources get contract
About this document
construction and consultancy Business Plan
This document was created by pa modou of pm using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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