Our Place 1 Page Business Plan
Our Place has a clear business objective to develop, produce, promote and distribute Random Items products and services. These products and services have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
Our Place has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unique selection of products. This is a critical issue for our selected target market of Event Planners.
The Value Proposition
Our Place is uniquely positioned to deliver value to Event Planners. “Our Place will Miss Event Planner, you should purchase your event supplies from Our Place, because we have the right variety of items, your next event will promise to increase your customer base..” In order to be deliver on this value proposition, we My supplies are sold at cost as well as top quality and we cater to your event and/or venue.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Random Items market. We consider our key competitors to be: Dollar Store, Michael’s. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dollar Store, Michael’s by I have products that are unique to my store..
Over the next 6 months, our focus will be to Advertise and work very hard to maintain their business.. This task will be undertaken in the context of our broader strategy to Grow my customer base by expanding my products. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Quality products Affordable prices Courteous and prompt
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