Cleaning organization Business Plan




MEWALES CLEANING SERVICES has a clear business objective to develop, produce, promote and distribute Cleaning organization services. These services have been developed over New establishment with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

MEWALES CLEANING SERVICES has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Thick stains on the tiles, on the wall. Etc.. This is a critical issue for our selected target market of Industrial company.

The Value Proposition

MEWALES CLEANING SERVICES is uniquely positioned to deliver value to Industrial company. “MEWALES CLEANING SERVICES will also provide commercial cleaning, e.g. House cleaning, site cleaning. Etc..” In order to deliver on this value proposition, we Our unique lead acquisition algorithm scans LinkedIn each morning and passes those leads to our sales team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Cleaning organization market. We consider our key competitors to be: Sheriff Cleaning, AIC Cleaning, KENNI cleaning. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sheriff Cleaning, AIC Cleaning, KENNY Cleaning by Of course, MEWALES CLEANING SERVICES is better than its competitors because it has unique organic soap formula, knows better in using chemical in neutralizing the floor and so on.

Key Strategies

Over the next 6 months, our focus will be to To make customers chose me over my competitors. This task will be undertaken in the context of our broader strategy to Competitive analysis. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To obtain 100 customers, opening of different branches and to open cleaning training school

About this document
Cleaning organization Business Plan
This document was created by Akinlade Ridwan of MEWALES CLEANING SERVICES using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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