Mayfair 1 Page Business Plan
Mayfair has a clear business objective to develop, produce, promote and distribute Toursafe services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Mayfair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a tour company that minimize the hazel of customers. This is a critical issue for our selected target market of Age 30 to 60.
The Value Proposition
Mayfair is uniquely positioned to deliver value to Age 30 to 60. “Mayfair will Provide a service that help a safe tour and fast for every bicolano.” In order to be deliver on this value proposition, we Our unique lead is we can short the time of your trip but a comfortable one.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Toursafe market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by Unique in the mRket.
Over the next 6 months, our focus will be to Appoint marketing manager . This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customer everyday Launch a new branch Expand the business
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