Maprao 1 Page Business Plan
Maprao has a clear business objective to produce make up remover products. These products have been developed over 5 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
Maprao has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The customers that love to make up, who has use the chemical make up remover and has some problems.. This is a critical issue for our selected target market of Women.
The Value Proposition
Maprao is uniquely positioned to deliver value to Women. “Maprao will good skin.” In order to be deliver on this value proposition, we We use 100% natural ingredient.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the make up remover market. We consider our key competitors to be: Make up remover. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Make up remover by organic and 100% natural.
Over the next 6 months, our focus will be to We have the product from natural 100% and our packaging also safe the world. We are care our customers and we care this world.. This task will be undertaken in the context of our broader strategy to Maprao Company know almost of people always make up and use make up remover that is chemicals, So Maprao Company want people to care more about themselves protect their skins with natural product.. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Have a lot of customers Protect the natural
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