Legibra 1 Page Business Plan
Legibra has a clear business objective to develop, produce, promote and distribute IT hosting web sites services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Legibra has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Easy tou use self explanatory 1 button click. This is a critical issue for our selected target market of Small large scale buisiness.
The Value Proposition
Legibra is uniquely positioned to deliver value to Small large scale buisiness. “Legibra will Cost effective mail hosting unlimited users no need to update your site as ligibra handle all of this.” In order to be deliver on this value proposition, we We offer unlimited users or 1 price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the IT hosting web sites market. We consider our key competitors to be: Safaricom, google, godaddy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Safaricom, google, godaddy by Personal in country contact 24 he service customer care.
Over the next 6 months, our focus will be to Utilise existing client base by getting 10 referrals from each existing clients. Advertise at IT social media events look to develop platforms for industry. This task will be undertaken in the context of our broader strategy to Partner with large strong companies like LinkedIn Facebook Google go Daddy to expand through africa. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 clients Debelop new platforms Make 10,000,000 per year
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