Krisp&Klean 1 Page Business Plan
Krisp&Klean has a clear business objective to distribute Vehicle Detail services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
Krisp&Klean has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To ensure a Krispy Detail. This is a critical issue for our selected target market of People with vehicles.
The Value Proposition
Krisp&Klean is uniquely positioned to deliver value to People with vehicles. “Krisp&Klean will Make your ride Krisp So you can ride off Klean.” In order to be deliver on this value proposition, we Doing test trials and if not satisfied will get you right back Krispy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Vehicle Detail market. We consider our key competitors to be: Car washes
Drive thru washes
self Serve. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Car washes
Drive thru washes
and self Serve because We want to be the new hot thing.
Over the next 6 months, our focus will be to Buy a start up van
Pressure washer. This task will be undertaken in the context of our broader strategy to Bigger Cities. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 200 washes Obtain a contract Expand with my family
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