Koehler Towing & RoadSide LLC 1 Page Business Plan
Koehler Towing & RoadSide LLC has a clear business objective to distribute Vehicle towing & roadside services. These services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Koehler Towing & RoadSide LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The long wait times customers sit waiting on a company to arrive to fix their problems.. This is a critical issue for our selected target market of Motorists in Metro Detroit.
The Value Proposition
Koehler Towing & RoadSide LLC is uniquely positioned to deliver value to Motorists in Metro Detroit. “Koehler Towing & RoadSide LLC will Offer lower costs to complete the services needed than my competitors and to arrive to their location as quickly as possible..” In order to be deliver on this value proposition, we My costs are lower than average and my ETA is roughly 20 minutes and under. My service time from arrival to completition is under 5 minutes typically.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Vehicle towing & roadside market. We consider our key competitors to be: Service Towing, MDOT, and many others. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Service Towing, MDOT, and many others. by My ETA to the customers location is on average 20-25 minutes. My costs are lower than my competitors. I also offer more services to my customers than most my competitors do. I travel 30+ miles to service calls. .
Over the next 6 months, our focus will be to Continue being the best at the industry. Continue with my lower costs and quicker ETAs than my competitors. Become quicker than i already am. . This task will be undertaken in the context of our broader strategy to Purchase my tow truck and do my own tow calls. Obtain more contracts. . These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Purchase tow truck Purchade building Purchase better equipment
About this document
Vehicle towing & roadside Business Plan
This document was created by Brian of Koehler Towing & RoadSide LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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