Kivela Lda – Projecto Roupa Africana 1 Page Business Plan

Roupa Africana Business Plan

Kivela Lda – Projecto Roupa Africana 1 Page Business Plan



Kivela Lda – Projecto Roupa Africana has a clear business objective to develop, produce, promote and distribute Roupa Africana products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Kivela Lda – Projecto Roupa Africana has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Innovative products. This is a critical issue for our selected target market of Individuals, men,women,children.

The Value Proposition

Kivela Lda – Projecto Roupa Africana is uniquely positioned to deliver value to Individuals, men,women,children. “Kivela Lda – Projecto Roupa Africana will Provide a service that delivers 15 prospect to our customers every month.” In order to be deliver on this value proposition, we Experience and know- how of the market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Roupa Africana market. We consider our key competitors to be: Attiliers

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Attiliers

by Competitive prices


Quantity .

Key Strategies

Over the next 6 months, our focus will be to Sales manager

Be creative

Attractive prices. This task will be undertaken in the context of our broader strategy to Innovation



Product promotions . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 3000 products Sell 5000 products Launch new product

About this document
Roupa Africana Business Plan
This document was created by João Brown of Kivela Lda – Projecto Roupa Africana using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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