Injoy Electricals 1 Page Business Plan

Essential household appliances Business Plan

Injoy Electricals 1 Page Business Plan



Injoy Electricals has a clear business objective to develop, produce, promote and distribute Essential household appliances products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Injoy Electricals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide quality goods and services at very competitive prices on the go.. This is a critical issue for our selected target market of The average civil servants.

The Value Proposition

Injoy Electricals is uniquely positioned to deliver value to The average civil servants. “Injoy Electricals will Our products and services comes to comfort your home..” In order to be deliver on this value proposition, we Our unique provisions can be accessed with little or nothing down.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Essential household appliances market. We consider our key competitors to be: 1. Melcom
2. Delapas Electricals
3. Mokaplus Electricals . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 1. Melcom
2. Delapas Electricals
3. Mokaplus Electricals by We bring convenient and affordable purchase style to our customers through our customer centric staff. .

Key Strategies

Over the next 6 months, our focus will be to Appoint a sales and marketing manager. . This task will be undertaken in the context of our broader strategy to Open an outlet in Kpando. . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a sales campaign Reach 100 customers in 3 months Launch a new product.

About this document
Essential household appliances Business Plan
This document was created by Sylvanus of Injoy Electricals using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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