Home Health of California 1 Page Business Plan

Home Healthcare Business Plan

Home Health of California 1 Page Business Plan



Home Health of California has a clear business objective to develop, produce, promote and distribute Home Healthcare services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Home Health of California has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as There’s not a unified system for all staff to view their responsibilities and communicate all matters pertaining to the organization. This is a critical issue for our selected target market of Senior Citizens & The Disabled.

The Value Proposition

Home Health of California is uniquely positioned to deliver value to Senior Citizens & The Disabled. “Home Health of California will Provide excellent healthcare along with the most efficient communication among patients, clinicians, physicians, and government.” In order to be deliver on this value proposition, Our software is extremely simplistic and enjoyable for users along with being easily accessible and most importantly comprehensible. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Home Healthcare market. We consider our key competitors to be: Other home health providers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other home health providers by Unique and simplistic business application for everyone’s agendas’ .

Key Strategies

Over the next 6 months, our focus will be to create an app that’s easily accessible for staff to view notifications, schedule, and collaboration on patient care . This task will be undertaken in the context of our broader strategy to Within a year our newly developed program will be in full gear and employees will enjoy our new and innovative working environment . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new app Obtain State License Obtain CHAPS Accreditation

About this document
Home Healthcare Business Plan
This document was created by Michael of Home Health of California using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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