FWEJA 1 Page Business Plan
FWEJA has a clear business objective to develop spouse wrights services. These services have been developed over non with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
FWEJA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the problem can be ignorance. This is a critical issue for our selected target market of married and unmaried rights.
The Value Proposition
FWEJA is uniquely positioned to deliver value to married and unmaried rights. “FWEJA will we will deal with women that are harrased, misstreated and most of all beaten by their housbanda, also we will be revealing womens rights as per related government authority. This will help reduce women interiority and boost women superiority..” In order to be deliver on this value proposition, we the unique thing about fweja,is that is mobile and not only office based. Homesteads will be provided with the some service whenever they need help.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the spouse wrights market. We consider our key competitors to be: The TAKUKURU, and MEWATA provide simmilar servises but they are office based. They only have fixed offices and are not mobile. Where the interior /rural individuals will not get their services.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The TAKUKURU, and MEWATA provide simmilar servises but they are office based. They only have fixed offices and are not mobile. Where the interior /rural individuals will not get their services. by We will focus on women freedom,within and outside marriages and also girls who are mistreated. The service will base on rural areas more because Tanzania is yet under Cultural transform ,so its under Patrilineal practices..
Over the next 6 months, our focus will be to I Will provide therapy and counselling even in households.. This task will be undertaken in the context of our broader strategy to I will expand my service to a wider scope in Tanzania main cities and towns near medical, industrial and educational institutions.. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Better views about women’s freedom women respect women can do what men can do
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