Food Express 1 Page Business Plan

Dimsum Business Plan

Food Express 1 Page Business Plan



Food Express has a clear business objective to distribute Dimsum products. These products have been developed over time with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Food Express has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Diversified preferrences regarding meals. This is a critical issue for our selected target market of Students.

The Value Proposition

Food Express is uniquely positioned to deliver value to Students. “Food Express will To provide affordable meals to every students and other customers.” In order to be deliver on this value proposition, we offer Quality and Diversified food products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Dimsum market. We consider our key competitors to be: Other foods products. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other foods products by Consistent quality and fresh food.

Key Strategies

Over the next 6 months, our focus will be to Quality product and customer service. This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain loyal customers Business expansion

About this document
Dimsum Business Plan
This document was created by Jake Edwards of Food Express using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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