Farm to Table 1 Page Business Plan
Farm to Table has a clear business objective to develop, produce, promote and distribute Farm fresh food delivered products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Farm to Table has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to connect people with their local farmers, and providing the local farmers with a market.. This is a critical issue for our selected target market of Professional women.
The Value Proposition
Farm to Table is uniquely positioned to deliver value to Professional women. “Farm to Table will Farm to table provides an online grocery store to busy professional people. Who want great local farm products..” In order to be deliver on this value proposition, we Right now there are only two places to get local farm fresh food. Local farmers markets and the farms themselves. My application allows a 24/7 marketplace. It will show what’s available to the customers. As well as let the producers know what the market actually is.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Farm fresh food delivered market. We consider our key competitors to be: Whole foods, Fresh Market, all active grocers.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Whole foods, Fresh Market, all active grocers. by We are the only ones that can give a direct link to the farmer. We are aiming to acheive face to face interaction, if desired. .
Over the next 6 months, our focus will be to Implement marketing strategy and hire a manager . This task will be undertaken in the context of our broader strategy to Expand from online sales to brick and mortar. . These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Web and app development Getting 100 farmers on board Expanding to next city/state
About this document
Farm fresh food delivered Business Plan
This document was created by Patrick of Farm to Table using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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