Fando 1 Page Business Plan

Fando organic soap Business Plan

Fando 1 Page Business Plan



Fando has a clear business objective to develop, produce, promote and distribute Fando organic soap products and services. These products and services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Fando has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fando. This is a critical issue for our selected target market of Nigeria.

The Value Proposition

Fando is uniquely positioned to deliver value to Nigeria. “Fando will Yes.” In order to be deliver on this value proposition, we Yes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Fando organic soap market. We consider our key competitors to be: Yes . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yes by Is very good for people .

Key Strategies

Over the next 6 months, our focus will be to Aiworo Francis . This task will be undertaken in the context of our broader strategy to New life. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Yes Yes Yes

About this document
Fando organic soap Business Plan
This document was created by Francis AIWORO of Fando using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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