EMABHELE CHICKENS 1 Page Business Plan

Broilers Business Plan

EMABHELE CHICKENS 1 Page Business Plan



EMABHELE CHICKENS has a clear business objective to develop, produce, promote and distribute Broilers products and services. These products and services have been developed over new with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

EMABHELE CHICKENS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of chicken markets. This is a critical issue for our selected target market of rulal society.

The Value Proposition

EMABHELE CHICKENS is uniquely positioned to deliver value to rulal society. “EMABHELE CHICKENS will I grow chickens to sell to the society at lower cost rather than spending more none while going to town.” In order to be deliver on this value proposition, we I believeni can deliver the best in time always at very reasonable prices.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Broilers market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by Consistency and standardised pricing.

Key Strategies

Over the next 6 months, our focus will be to Monitor the income and control expenses. This task will be undertaken in the context of our broader strategy to Invest more hire more people. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: give back to customers marketing employing more people from the society

About this document
Broilers Business Plan
This document was created by BONGINKOSI of EMABHELE CHICKENS using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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