EBENEZER DELICIOUS DELICACY 1 Page Business Plan
EBENEZER DELICIOUS DELICACY has a clear business objective to develop, produce, promote and distribute CATERING services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
EBENEZER DELICIOUS DELICACY has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer satisfaction. This is a critical issue for our selected target market of Food.
The Value Proposition
EBENEZER DELICIOUS DELICACY is uniquely positioned to deliver value to Food. “EBENEZER DELICIOUS DELICACY will provide quality services.” In order to be deliver on this value proposition, we The services we offer and quality food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the CATERING market. We consider our key competitors to be: Supa snacks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Supa snacks by Unique well prepared snacks..
Over the next 6 months, our focus will be to Add more work force . This task will be undertaken in the context of our broader strategy to Maintain quality services and be customer driven.. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New products Skilled workers New packaging
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