Dog Groom 1 Page Business Plan
Dog Groom has a clear business objective to develop Grooming Service services. These services have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Dog Groom has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Mobile Convenience. This is a critical issue for our selected target market of High Rise Condo Dog Owners.
The Value Proposition
Dog Groom is uniquely positioned to deliver value to High Rise Condo Dog Owners. “Dog Groom will Convenience.” In order to be deliver on this value proposition, we App Style. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Grooming Service market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by Unique Formula.
Over the next 6 months, our focus will be to Appoint Grooming Assistant. This task will be undertaken in the context of our broader strategy to Second Assistant. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1 month-2000 database 2 month-4000 database 3 month-6000 database
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