Canadian cabsp 1 Page Business Plan
To reach a wider client base using social media and other low cost methods. These methods will be used over the next 6 months to expand our customer database and also with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to form long term relationships with old and new clients.customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Canadian cabs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Losing contracts & customers. This is a critical issue for our selected target market of Night club /airport.
The Value Proposition
Canadian cabs is uniquely positioned to deliver value to Night club /airport. “Canadian cabs will Team up with local business -become the official cab company of different events and fundraisers ” In order to deliver on this value proposition, By combining Miltons yeats of experience im the industry
And Melanie’s academic background we offer old school experience with modern touch. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors in Grand Prairie. our key competitors to be:
Local cab companies –
Ride sharing programs – public transportation.Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the our competitors by offering – newer vehicles, clean vehicles –
Experienced drivers – faster pick up times –
Over the next 6 months, our focus will be to Use social media to increase customers by 50%. This task will be undertaken in the context of our broader strategy to Gain more business contracts around the city. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase customers by 50% – Have more experienced drivers –
More positive customer reviews
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