Burger House 1 Page Business Plan

gourmet burgers and sandwiches Business Plan

Burger House 1 Page Business Plan



Burger House has a clear business objective to produce gourmet burgers and sandwiches products. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Burger House has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide quality fast food in an upscale atmosphere. This is a critical issue for our selected target market of Students and workforce.

The Value Proposition

Burger House is uniquely positioned to deliver value to Students and workforce. “Burger House will Provide mouthwatering gourmet healthy burgers to our customers.” In order to be deliver on this value proposition, Our steaks and chickens are flavored with amazing healthy spices that will blow you away and keep you coming for more and our menu is really simplified but the outcome is mind blowing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the gourmet burgers and sandwiches market. We consider our key competitors to be: Big daddy, villa marina, mellow . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Big daddy, villa marina, mellow by 1. Burger House is the premier burger shop to be set up in Eket.
2. Our burgers and drinks are like no other in Eket.
3. The atmosphere is comfy and upscale even providing free internets for customers.
We also provide home and office delivery. And our customer service is impeccable.

Key Strategies

Over the next 6 months, our focus will be to Make my burgers really tasty and flavorful, simplicity in the menu, affordable prices but not cheap. . This task will be undertaken in the context of our broader strategy to Expansion . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To be profitable and the end of year 2. Have burger House packed full with customers during lunch hours and evenings compared to competitors Creating a new product

About this document
gourmet burgers and sandwiches Business Plan
This document was created by Itoro of Burger House using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.