Brighton integrated venture 1 Page Business Plan

Garri Business Plan

Brighton integrated venture 1 Page Business Plan



Brighton integrated venture has a clear business objective to develop, produce, promote and distribute Garri products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Brighton integrated venture has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Hunger. This is a critical issue for our selected target market of Household.

The Value Proposition

Brighton integrated venture is uniquely positioned to deliver value to Household. “Brighton integrated venture will ensure flexible distribution channel.” In order to be deliver on this value proposition, we Quality insurance and supply chains. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Garri market. We consider our key competitors to be: Local processors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local processors by I’m certified microbiologist and health safety officer. The concept of healthy food remains our priority .

Key Strategies

Over the next 6 months, our focus will be to Price friendly products. This task will be undertaken in the context of our broader strategy to Launch new product . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Branding Feedback mechanism Quality assurance

About this document
Garri Business Plan
This document was created by Bright of Brighton integrated venture using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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