Bon Broadband 1 Page Business Plan
Bon Broadband has a clear business objective to develop, produce, promote and distribute Wireless Internet Service Provider products and services. These products and services have been developed over Brand new with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
Bon Broadband has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offer an inexpensive stable platform for internet access in areas with no data infrastructures. This is a critical issue for our selected target market of Urban social development housing suburbs.
The Value Proposition
Bon Broadband is uniquely positioned to deliver value to Urban social development housing suburbs. “Bon Broadband will Inexpensive internet access.” In order to be deliver on this value proposition, we New technology that allows internet access over the cellphone companies networks and systems .. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Wireless Internet Service Provider market. We consider our key competitors to be: Corporate telecoms companies such as Telkom , Vox and Wirolink. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Corporate telecoms companies such as Telkom , Vox and Wirolink by New technology , no corporate overheads .
Over the next 6 months, our focus will be to Focused target marketing and intensive sales . This task will be undertaken in the context of our broader strategy to Offer superior back up service and support . . These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 300 clients 1000 clients 2000 clients
About this document
Wireless Internet Service Provider Business Plan
This document was created by Martin of Bon Broadband using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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