ALEXS' GENERAL SHOP 1 Page Business Plan

general retail products Business Plan

ALEXS’ GENERAL SHOP 1 Page Business Plan



ALEXS’ GENERAL SHOP has a clear business objective to distribute general retail products products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

ALEXS’ GENERAL SHOP has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as need to create an all in one shop. This is a critical issue for our selected target market of locals.

The Value Proposition

ALEXS’ GENERAL SHOP is uniquely positioned to deliver value to locals. “ALEXS’ GENERAL SHOP will handle 50 customers a day on average.” In order to be deliver on this value proposition, we the service of the seller. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the general retail products market. We consider our key competitors to be: Other retailers around my business visinity. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other retailers around my business visinity by Unique pricing .

Key Strategies

Over the next 6 months, our focus will be to Advertising. This task will be undertaken in the context of our broader strategy to Expand into new market . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: start selling new products price my products slightly lower than my competitors appoint sales person

About this document
general retail products Business Plan
This document was created by ALEX of ALEXS’ GENERAL SHOP using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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